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Today we’re going to discuss the importance of properly pricing your home in the current marketplace. This is critical, especially coming into the spring market here in Brainerd.
We’ve had a lot of sellers come to us in the past and tell us that the agent who previously listed their home didn’t do much research, and simply asked the homeowners what they would like to price it at. This is a big mistake. What happens oftentimes, is the home is priced too high. When the home is priced too high, it will sit on the market. The more price reductions you go through, the longer it takes the home to sell.
Buyers are sophisticated in today’s market and when a home has been on the market for six months, it starts to create doubt in the minds of buyers. It also takes away any sense of urgency, as they don’t think a home that’s been on the market so long will be going anywhere anytime soon. It also encourages low-ball offers.
Proper pricing from the get-go is critical. What we do is come in and give you a realistic price, pushing the high side just a touch, so we can get your home sold in the first 60 days it’s on the market. That’s where you’re going to get the maximum value.
You also don’t want to underprice, because you’re not maximizing your home’s value. We can get you the most amount of money possible for your home through marketing, proper pricing, and home staging. With spring right around the corner, give us a call or send us an email if you’re thinking about selling. We would love to hear from you, and answer any questions you may have!
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